Absolute Smart, Absolut Ads Campaign

I have presented a lot creative designs of billboard, poster in my previous articles. However, for this product, I want to save the whole page for it. That is the Ads Campaign from ABSOLUT VODKA.

I have to say, much of Absolut’s fame is due to its long-running advertising campaign, created by advertising agency TBWA, based on the distinctive bottle shape. The ads frequently feature an Absolut bottle-shaped object in the center and a title “ABSOLUT ____.” at the bottom. The original idea for the campaign came from South African art director Geoff Hayes who reported that the idea for the first Absolut ad, Absolut Perfection, came to him in the bathtub.

Now,the brand and its adverts have integrated into common pop culture, spawning collector societies, dedicated websites, adverts by contemporary artists and two books. The Absolut campaign has become an integral part of modern culture. In this post, I will present 36 design from ABSOLUT campaign. I wish I can find more, but that is all I got for now.

ABSOLUT VODKA Ads Campaign

ABSOLUT ABSOLUT



ABSOLUT VODKA Ads Campaign

ABSOLUT FREEDOM

ABSOLUT VODKA Ads Campaign

ABSOLUT COOPERSTOWN

ABSOLUT VODKA Ads Campaign

ABSOLUT COUNTRY

ABSOLUT VODKA Ads Campaign

ABSOLUT FUTURE

ABSOLUT VODKA Ads Campaign

ABSOLUT ANTICIPATION

ABSOLUT VODKA Ads Campaign

ABSOLUT ADVENTURE

ABSOLUT VODKA Ads Campaign

ABSOLUT AMSTERDAM

ABSOLUT VODKA Ads Campaign

ABSOLUT ATHENS

ABSOLUT VODKA Ads Campaign

ABSOLUT AU KURANT

ABSOLUT VODKA Ads Campaign

ABSOLUT AU KURANT

ABSOLUT VODKA Ads Campaign

ABSOLUT AUTUMN

ABSOLUT VODKA Ads Campaign

ABSOLUT AUTUMN

ABSOLUT VODKA Ads Campaign

ABSOLUT BEAUTY

ABSOLUT VODKA Ads Campaign

ABSOLUT GENENA

ABSOLUT VODKA Ads Campaign

ABSOLUT GLAAD

ABSOLUT VODKA Ads Campaign

ABSOLUT HAMPTONS

ABSOLUT VODKA Ads Campaign

ABSOLUT HARING

ABSOLUT VODKA Ads Campaign

ABSOLUT MARILYN

ABSOLUT VODKA Ads Campaign

ABSOLUT STOKER

ABSOLUT VODKA Ads Campaign

ABSOLUT SQUEEZE

ABSOLUT VODKA Ads Campaign

ABSOLUT CORRUPTION

ABSOLUT VODKA Ads Campaign

ABSOLUT NEW YEAR

ABSOLUT VODKA Ads Campaign

ABSOLUT BOOK

ABSOLUT VODKA Ads Campaign

ABSOLUT COOL

ABSOLUT VODKA Ads Campaign

ABSOLUT MAKING-OF

ABSOLUT VODKA Ads Campaign

ABSOLUT MOURNING

ABSOLUT VODKA Ads Campaign

ABSOLUT COMMUNICATION

ABSOLUT VODKA Ads Campaign

ABSOLUT BANGKOK

ABSOLUT VODKA Ads Campaign

ABSOLUT ATTRACTION

ABSOLUT VODKA Ads Campaign

ABSOLUT BUG

ABSOLUT VODKA Ads Campaign

ABSOLUT STUPIDITY

ABSOLUT VODKA Ads Campaign

ABSOLUT REUNION

ABSOLUT VODKA Ads Campaign

ABSOLUT VALENTINE

ABSOLUT VODKA Ads Campaign

ABSOLUT SUMMER

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2 Comments

  1. I have inherited 7 of these original print ads in excellent condition and professionally framed. Can anyone please tell me their value? The ones that I own are… ABOLUT HARING, ABSOLUT WACHTEL, ABSOLUT WARHOL, ABSOLUT LOUISVILLE, ABSOLUT VONNEGUT, ABSOLUT PEAK, ABSOLUT KURANT. I am considering auctioning them on eBay and I have not a clue of what I should list them for! Thank you for your assistance, Marianne

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