WMF knife ads series is one of smart ads I ever saw. Its agency used a kind of humor exaggeration to display audience how sharp their knives can be.

How sharp your knife can be - smart knife ads
Desk Cut in Half

How sharp your knife can be - smart knife ads
Pizza Plate
How sharp your knife can be - smart knife ads
Bottle
How sharp your knife can be - smart knife ads
Carrot

How sharp your knife can be - smart knife ads

How sharp your knife can be - smart knife ads
Lobster
How sharp your knife can be - smart knife ads
Chicken. (the chicken eye looks weird to me)
How sharp your knife can be - smart knife ads
Fish

If you look carefully, you will find the seeds in following three fruits are cut into half.

How sharp your knife can be - smart knife ads
Papaya
How sharp your knife can be - smart knife ads
Watermelon
How sharp your knife can be - smart knife ads
Kiwi

The following three try to display how thin slice the knife can cut: They are so thin that even bee/ant/spider can lift the slice.

How sharp your knife can be - smart knife ads
Apple
How sharp your knife can be - smart knife ads
Bread
How sharp your knife can be - smart knife ads
Potato

Honestly, I am not really get what following ads try to convey. Try to say the knife can do elegantly fruit carving? Any way, they are still visually beautiful. Hence I still put them there. Maybe you guys can tell me what the ads try to tell its audience.

How sharp your knife can be - smart knife ads
Knives Statues - pumpkin
How sharp your knife can be - smart knife ads
Knives Statues - Strawberry
How sharp your knife can be - smart knife ads
Knives Statues - Honeydew melon
How sharp your knife can be - smart knife ads
Knives Statues -White Turnip
How sharp your knife can be - smart knife ads
Knives Statues -Pineapple
How sharp your knife can be - smart knife ads
Knives Statues - Purple Carrots
How sharp your knife can be - smart knife ads
Knives Statues - Carrot
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