The competition between Pepsi and Coca cola has been ages… I once wrote a post about the the ads war between them. Today, we will see how they compete each other in the logo design. Logo, as the key element in the Corporate Identity, Coca cola seems to stick to its first logo design since 1885 while Pepsi kept changing it for more than 10 times.

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Coca-Cola has introduced 5 limited edition can designs for summer. Personally, I think this is a really awesome series. It is kind of simple and you can smell the “SUMMER” from the design itself. The first one is the family photo and the rest are the close-up for each can.

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