Thin? Thinner? How thin your Flat TV can be?

These days, I saw an interesting ads campaign from Philips about flat television. It is pretty straightforward and easily-understanding.

flat television ads campaign

Careful bringing it home. The thinnest flat screen in its class

However, if you think it again, you will find the idea is kind of stupid. OK, the television is so thin that you will lost it in the gap between subway and platform. But, will you carry a television without wrapping on the road? With the those wrapping,  can the television still be slim enough? Below are two more ads design from this campaign.

flat television ads campaign

Careful bringing it home. The thinnest flat screen in its class

No matter how unreal the story presented in the ads, it still successfully convey its “thin” feature. Just wonder how the rest manufacture will do to present the same “thin” feature. After some research, I got some more ideas.

flat television ads campaign

Sansui Slimmex LCD: Warriors

I guess the concept is trying to express how slim the television is by showing “normally when we see a war we see huge rows of soldiers running towards each other .. here they don’t have that much space; so they arer in a line.”

flat television ads campaign

IRT TV: Flat

flat television ads campaign

IRT TV: Flat

Another set of ads try to convey its flat concept by using those flat-looking image… Honestly, I just don’t like those kind of concept… It is not that easy to get it.

The rest three are from SONY, personally, I like them mostly. Easy to get, real life scenario…

flat tv ads campaign

The ultra-slim Wega Engine Plasma TV. The spider on the wall is even more thicker than the television

flat television ads campaign

The Ultra slim Wega Engine Plasma TV. The television is so thin that it can be installed on the door of cabinet

flat television ads campaign

LCD WEGA TV. First, the fish food is thicker than the television; and second, the color of the television is so vivid that I thought it was a real fish tank at beginning.

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