Unusual Toothpaste Ads Campaign: Giant Tooth with Ancient Ruins
Maxam Toiletries presented the case for their brand of toothpaste in ‘Civilization-Egypt’ and ‘Civilization Rome’, showing ancient ruins in the context of molar teeth. With the tagline of “Don’t let germs settle down”, you can see two big teeth with ruins sculpted inside. Got the idea, but I can’t say I enjoy looking at them, which is kind of creepy. Maybe it is just me, but I have to admit this is definitely one of the most unusual Toothpaste Ads Campaign we have ever seen. The graphics is impressive and the creativity is admirable. [source]
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