Absolute Smart, Absolut Ads Campaign

I have presented a lot creative designs of billboard, poster in my previous articles. However, for this product, I want to save the whole page for it. That is the Ads Campaign from ABSOLUT VODKA.

I have to say, much of Absolut’s fame is due to its long-running advertising campaign, created by advertising agency TBWA, based on the distinctive bottle shape. The ads frequently feature an Absolut bottle-shaped object in the center and a title “ABSOLUT ____.” at the bottom. The original idea for the campaign came from South African art director Geoff Hayes who reported that the idea for the first Absolut ad, Absolut Perfection, came to him in the bathtub.

Now,the brand and its adverts have integrated into common pop culture, spawning collector societies, dedicated websites, adverts by contemporary artists and two books. The Absolut campaign has become an integral part of modern culture. In this post, I will present 36 design from ABSOLUT campaign. I wish I can find more, but that is all I got for now.



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