BakkenDesign was asked by google to create a global print and OOH campaign encouraging small businesses to register on Google. They came up with an interesting solution that was to commission renowned origami artist and photographer to transform Google Maps into works of art shaped like items found at various small businesses, such as pet store, cafe, restaurant and repair store.
“Stamping down on poaching” is a creative campaign led by Pro Wildlife to raise awareness of wild animal protection. To achieve the awareness required, German angency Guertlerbachmann used a surprising and unseen medium – stamp. They actually designed a set of three donation stamps for Pro Wildlife. The stamp is part of a postcard and is exactly the part of an animal which is the trophy, such as the tusks of an elephant. 50 cents from the sale of each stamp went to Pro Wildlife. With the tagline “Every trophy costs a life. Your donation can save it.”, the campaign successfully raised a total of € 41,000 for Pro Wildlife.
Even though people have amble access to fresh fruits and vegetables their days, an easier options to get necessary vitamins and nutrients with professional taste are always welcoming. Hence Pierre Martinet and advertising agency BEING (TBWA) work together, and create three incredible prints to promote a healthy drink – Vegetable smoothie – that ensures people meet their veggie count for the day. It features colorful goblets made out of the veggies each smoothie consists of, such as eggplant, tomato and carrot. Love the color and great ideas behind this campaign! Outstanding work! [source]
Jody Xiong of DDB China in conjunction with the China Environmental Protection Foundation created this wonderful outdoor campaign to create a subtle visual reminder of the environmental benefits of walking versus driving. The canvas was placed in the middle of busy pedestrian crossings in Shanghai. On either side of the crossing were sponge cushions soaked in green environmentally-friendly washable and quick dry paint. As pedestrians crossed their shoe soles were imprinted with a small amount of green paint, leaving behind a trail of leaf-like footprints. Each green footprint added to the canvas like leaves growing on a bare tree. Awesome work! [source]