Thin? Thinner? How thin your Flat TV can be?

These days, I saw an interesting ads campaign from Philips about flat television. It is pretty straightforward and easily-understanding.

flat television ads campaign

Careful bringing it home. The thinnest flat screen in its class

However, if you think it again, you will find the idea is kind of stupid. OK, the television is so thin that you will lost it in the gap between subway and platform. But, will you carry a television without wrapping on the road? With the those wrapping,  can the television still be slim enough? Below are two more ads design from this campaign.

Continue reading