What is your first impression of a shampoo ads? Beautiful women with long, shining and smoothly hair? 80% shampoo ads ends up like this. However, there are still some unusual and creative work which Pantene is a good example. I am not saying it has better shampoo, but Pantene does put some extra effort to make its ads more attractive, impressive and eye-catching.
Pantene – Dandruff Salt Shaker
It may force you to lose your appetite, but this campaign by Pantene sure is effective. Salt shakers, in the design of a woman’s head, were placed in bars, restaurants, and canteens. When shaken, salt crystals trickle out in the shape of dandruff. Check, please!