What if the ampersand had a personality? That’s the question New York-based designer and art director Diego Pinilla Amaya asked himself—and the result is The Ampersand Crowd, a playful design project that turns the familiar symbol into a lively cast of characters.
Inspired by the ampersand’s naturally elegant curves, Diego imagined it as more than just a typographic element. First came a dapper gentleman, suited up in black with white gloves and shiny shoes. From there, the idea snowballed into ten quirky characters, including a fireman, a clown, a baseball player, and more. Each one brings its own charm, showing just how expressive a single symbol can be.
The Ampersand Crowd is more than just a fun visual experiment. It’s a creative celebration of type design, full of personality and clever detail. Diego Pinilla Amaya’s work reminds us that even something as small as a symbol can tell a story—if you look at it the right way.
Want to see more of his ampersand characters and other projects? Check out Diego Pinilla Amaya on Behance. You won’t look at type the same way again.
