Usually when you get a bouquet of flower from store, it wrapped with some brown paper or transparent plastic. It is no problem when it is for yourself. However, if it is a gift, it just looks so effortlessly store-bought and without any personal touch. Of course, we don’t encourage wasting on one-time-use packaging. But is there a way to bring back that personal touch to the act of bouquet-giving with environment-protection in mind? Designers Johanna Brännström, Charlie Nyrjä, Alexandra Forssén and Camilla Edlund gave their answer: Swedbag. The packaging uses brown paper that can be easily folded into a cone to contain the flowers. Its unique design allows it to wrap around both small and large bouquets. The carrying bag for the bouquet is a breath of fresh air, with its unique shape, crafted to showcase the bouquet in all its natural glory.