Designed by Peddy Mergui, Tel Aviv based artist who came up with a totally new idea on cross-branding and named this series “Wheat Is Wheat Is Wheat”. In this series, Mergui took regular everyday grocery items and gave them a face lift with the help of the worlds top brands, for instance, yogurt Tiffany, Versace egg and Apple milk. By infusing the packaging of our most basic commodities with values of prestige and luxury, Mergui tries to explore the dynamic and often blurred ethical boundaries of design within consumer culture.
DOLCE & GABBANA
TIFFANY & CO