Cross Branding: a Fun Experiment of Packing Everyday Groceries in Luxury Brands

Designed by Peddy Mergui, Tel Aviv based artist who came up with a totally new idea on cross-branding and named this series “Wheat Is Wheat Is Wheat”. In this series, Mergui took regular everyday grocery items and gave them a face lift with the help of the worlds top brands, for instance, yogurt Tiffany, Versace egg and Apple milk. By infusing the packaging of our most basic commodities with values of prestige and luxury, Mergui tries to explore the dynamic and often blurred ethical boundaries of design within consumer culture.

FERRARI

Cross Branding: a Fun Experiment of Packing Everyday Groceries in Luxury Brands

VERSACE

Cross Branding: a Fun Experiment of Packing Everyday Groceries in Luxury Brands

Nike

Cross Branding: a Fun Experiment of Packing Everyday Groceries in Luxury Brands

HSBC
Cross Branding: a Fun Experiment of Packing Everyday Groceries in Luxury Brands

GUCCI

Cross Branding: a Fun Experiment of Packing Everyday Groceries in Luxury Brands

PRADA

Cross Branding: a Fun Experiment of Packing Everyday Groceries in Luxury Brands

DOLCE & GABBANA

Cross Branding: a Fun Experiment of Packing Everyday Groceries in Luxury Brands

CHANEL

Cross Branding: a Fun Experiment of Packing Everyday Groceries in Luxury Brands

HERMES

Cross Branding: a Fun Experiment of Packing Everyday Groceries in Luxury Brands

APPLE

Cross Branding: a Fun Experiment of Packing Everyday Groceries in Luxury Brands

TIFFANY & CO

Cross Branding: a Fun Experiment of Packing Everyday Groceries in Luxury Brands

via: sfgate

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