When it comes to wellness design, Italian brand Effe sauna always knows how to raise the bar. Known for sleek, innovative creations, Effe has once again impressed wellness lovers at Milan Design Week with the launch of Petra SH, a modular wellness system that blends sauna, hammam, and plunge bath into one elegant setup.
The beauty of Petra SH is its flexibility. Whether for a private home or a public spa, this system brings the traditions of sauna and Turkish hammam into modern spaces. Built with eco-friendly, recyclable materials, it doesn’t just look good—it feels good too. The sauna is lined with fragrant Swiss pine, a wood prized for its natural calming scent and antibacterial qualities. The hammam, meanwhile, is made from a clever recyclable mineral material that stands up to moisture while staying hygienic.
Tech plays a big role too. The hammam uses Effe’s Nuvola Smart steam generator, hidden beneath the bench, with touch-screen controls, automatic steam and temperature management, and even an open-door sensor. For an added treat, you can connect it with a sensory shower offering color therapy and fragrance diffusion.
And of course, no wellness ritual is complete without contrast. After warming up, the steel plunge bath, framed in sleek Aspen, delivers that refreshing cold-water boost—perfect for circulation and a clear mind.
With Petra SH, Effe sauna combines design, sustainability, and technology into a modular wellness system that makes sauna hammam plunge bath rituals feel effortless at home.
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