Heartwarming Pet Adoption Campaign Cleverly Using Optical Illusions

I have seen many pet adoption public awareness poster designs, however, the below series is definitely the most creative and impressive one for me. Instead of showing cute photos of stray dogs and cats or emphasizing how poor those pets are, Photographer Amol Jadhav and art director Pranav Bhide created this powerful campaign for World For All Animal Care And Adoptions in Mumbai in a new perspective – how much joy those abandoned pet can provide to potential owners.

Using clever lighting and framing techniques, the creative duo made a series of optical illusion portraits that contain two images in one. By arranging the people’s portrait, the artists created an animal shape in the negative space. For example the dog one, surrounded by a father, a mother and a baby, there is the shape of the dog which perfectly fit the tagline for the campaign – “There’s always room for more. Adopt.

Dog

Heartwarming Pet Adoption Campaign Cleverly Using Optical Illusions

Cat

Heartwarming Pet Adoption Campaign Cleverly Using Optical Illusions

Rabbit

Heartwarming Pet Adoption Campaign Cleverly Using Optical Illusions

via: behance

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