Having a strong brand image is not a strategy. It is a necessity!
After all, it is the first impression you make on your potential customer. Based on the brand image, they either stick around or just move on to the next one.
Now, the million-dollar question is how to make the brand image stand out in this digital crowd.
Well, in short, the answer is digital art!
In fact, they are like the golden ticket to improving your brand’s online presence and leaving a long-lasting impression on the minds of your audience.
They are as follows:
Tip#1: Consistency is The Ultimate Key
Suppose you are scrolling through your social media feed, and suddenly, you come across a post from your favorite brand. How will you feel?
A warm and familiar hug, right?
Well, that’s the magic of consistency!
And when it comes to elevating your brand image with digital art, they are like the number one thing. After all, the look and feel of your brand should be as recognizable as it should be, like the smile of your best friend.
However, consistency isn’t about using the same colors or logos in every place. It is more like maintaining a cohesive visual identity across digital forums.
Such as, from your website to email newsletters, every single thing should display the same visual identity. So that whenever your audience sees your brand, they can instantly identify you. This, in return, will increase the trust and loyalty of your brand to a great extent.
How to keep the consistency? Well, you can consider enrolling in a procreate masterclass. They are really helpful in helping one to learn the tactics of creating memorable and engaging art while balancing consistency. Besides, when your audience knows what to expect, they are more likely to stick around for the next chapter.
Tip#2: Know Your Audience
Understanding your audience inside out is another important thing that you must take care of. After all, they are like the compass that will guide your digital art choices.
So, make sure to ask yourself the following questions:
- Who are these people whom you are trying to reach the most?
- What do they like?
- What kind of problems can your brand solve for them?
Once you have the answers, try to come up with the kinds of art that resonate the most with their preferences, interests, and pain points. So the moment they encounter the art, they feel the instant connection – something that speaks their language.
From building a profound connection to a loyal fan base – the list goes on!
Tip#3: Include Storytelling Through Visuals
In this digital era, a picture is not just worth a thousand words; instead, it is worth a thousand stories. After all, when people can connect with an image, then only they feel like coming back more.
Well, that much power the visuals with storytelling holds!
Whether be it a social media post or an advertisement – always try to make each of the visual elements in such a way that it tells a bigger story, and the moment people lay their eyes on it, they can understand and relate to it.
The digital art of BIOSPHERE by Tatiana Plakhova – revealing the beauty of chaos and cosmic space, is certainly a unique masterpiece!
Remember, when you can create this kind of art in your brand image, success is bound to come. When people can relate to the story of your brand, they will become emotionally attached, and that’s when loyalty develops.
So, the next time you create digital art, make sure to keep in mind that it is not just a picture. It is a story that is waiting to be told!
Tip#4: Quality Over Quantity
Everyone can make memes or create content, but the one whose quality is superior always stands out the most, no matter the competition.
Hence, always give priority to quality over quantity. As in the end of the day, it is all about quality!
For example, if you are offered a buffet of bland and tasteless food on one end and the other, you are offered an exquisite meal – which one will you pick?
Of course, the option 2 is the more preferable one! After all, who likes to eat tasteless food?
The same rules apply to the digital art. So, rather than bombarding your audience with tons of visuals, pay attention to creating a unique one. That will instantly touch their heart and soul the moment they lay their eyes on it.
And whenever in doubt, remember: one masterpiece is worth more than a hundred average pieces!
Tip#5: Originality – The Uniqueness Quotient
Another golden rule of boosting brand image is pushing yourself to create something exceptional that others haven’t even thought about yet!
After all, if you just copy another person’s image or stories, how are you different, and why should people invest their valuable time in a brand that is a copycat?
One thing to keep in mind is that originality is not just about visuals. It is also about having unique ideas. So, if you want people to go crazy about your brand image, think out of the box.
And if needed, break the boundaries and challenge the norms to surprise your audience. People always have a certain kind of fascination with fresh and innovative concepts – ultimately helping them to connect with the brand on a deeper level.
Tip#6: Mastering Social Media
If you want to boost your brand image, mastering social media has no alternative. Why?
Well, from children to adults – who doesn’t use them? You will rarely find someone who is not connected to any of the social media platforms.
That much popular they are!
They are like those modern-day campfires where tons of stories are shared, hundreds of connections are made, and brands come to life every instant. Therefore, based on your brand’s portfolio and social media platforms, tailor the content.
For instance, Instagram stories are all about visuals, so displaying your unique digital art will surely grab the attention. While for Twitter, it is like the ultimate realm of concise messaging. So, what to do? Well, you can consider pairing up the images with some compelling captions, and you will be all good to go!
On the other hand, in the case of Facebook, you can create some brand artistry to engage the audience with captivating stories. The more you can grow on these platforms, the more audience you will have visiting your site.
Tip#7: Interactivity – Make Your Brand Come Alive
If you come across a dynamic art and another with a static one, which will grab your attention?
Undoubtedly, the answer will be dynamic art.
The same goes for the brand image!
And the more you can make them interactive, the more your brand image will come to life. If done properly, they can be the real game changer for your brand.
You can add a touch of animation to your logo, such as making it dance, spin, or react, depending on the user’s actions. Plus, to make things more interesting, you can create engaging polls or contests to motivate the audience to participate and have fun actively.
This, in return, will not only grab the people’s attention but, at the same time, will be imprinted in their minds. It’s much like getting two things done with one action!
Tip#8: User-Generated Content
The next one on the list is the User Generated Content. They are like creating an army of brand advocates who will work on your behalf – spreading positivity and recommending others.
They basically involve customers, followers, and fans creating content related to your brand. It can be in the form of reviews, testimonials, pictures, videos, or social media posts.
The most appealing thing about this kind of content is that they are completely genuine, and you don’t have to do anything. After all, it is your happy customers who are doing the talking – singing the praises of your brand.
So, make sure to encourage them to share their experiences with the product/services, and as a token of appreciation, you can also show your love by posting about something using digital art. By doing so, they will feel more loved and cared for. And who doesn’t like to feel more valued?
Tip#9: Stay Ahead of the Curve
As we all know, the world is changing every second, and the thing that is on trend now may get lost the next morning with another thing being super trendy.
Therefore, to keep up with the trend, you also have to keep your brand image as fresh and captivating as ever. So, no matter what happens, you remain at the top of the list of favorites.
One good way to do this is by attending various kinds of events, art exhibitions, conferences, and webinars. Besides, connect with fellow artists and enthusiasts to stay on the radar. Knowing what they are doing will help you to stay more focused and active. Moreover, connecting with your audience is also a great idea. For example, you can ask for their honest opinions to work accordingly.
Staying ahead of the curve is not about blindly following the trends. Instead, it is more about using them as an inspiration to come up with your unique and authentic digital art that just sets you apart from the rest.
Last but not least, don’t be afraid to experiment and push yourself. Who knows, you may just create the next masterpiece.
Tip#10: Analyze, Adapt, and Thrive
It is the very last tip we have for you!
Now that you have everything running, it is always essential to know how it is performing so that you can make it even better.
To get started, track the key metrics at the very beginning. Such as how many likes, shares, and comments the posts are getting. Which art pieces do people feel the most connected with?
You can use various kinds of analytics tools to collect this crucial data. Afterward, based on the information, adapt your strategy, and if any particular themes/styles seem more popular and hit, consider creating more of them.
However, the game continues. As it is a continuous process, and to truly thrive in this digital world, you need to be super adaptable as the digital art that may seem popular today may not be tomorrow.
So, never stop learning, explore new techniques, and, of course, be open to changes. The more gracefully you can evolve and adapt, the more it will be good for your brand image.
There You Have It – the top ten tips to boost your brand image with digital art!
They are your ultimate gateway to improving your brand’s online presence and captivating your audience like never before. So, even by mistake, don’t think of mastering the art of digital branding as a choice.
So, what are you waiting for?
Go ahead and follow the above-mentioned tips as instructed to watch your brand image take the next step in the digital realm!