Design: Lesha Limonov / Yushkouski
Location: Belarus
Project Type: Concept
Packaging Contents: Threads of Polyester
Packaging Substrate / Materials: Paper

Discover a groundbreaking packaging concept that redefines how we perceive thread packaging. Designed by Lesha Limonov and Yushkouski in Belarus, this concept celebrates the raw strength and versatility of Gütermann’s Extra Strong Threads of Polyester.

Unveiling Unmatched Strength

Engineered from long-fiber spun polyester, these threads possess unparalleled breaking load and friction resistance, making them an ideal choice for demanding applications in industries like automotive, furniture, and fashion. These threads don’t just join, they endure, resisting dry cleaning, pollution, and prolonged humidity.

The Creative Vision

Drawing inspiration from the robustness of a Jeep, this packaging concept cleverly integrates a thread spool into the bumper of an SUV-shaped package. The design serves as both an artistic expression of strength and a tribute to the threads’ role in auto-tuning.

Craftsmanship in Details

Crafted from paper, the packaging mimics the SUV’s form, housing the thread spool within the bumper. Its minimalist linear graphics elegantly trace the vehicle’s outline, emphasizing the precision akin to Gütermann’s threads.

Innovative Interaction

Opening the package is intuitive, marked by an “OPEN” inscription. Within, the thread spool becomes an interactive marvel – a gentle tug sets it in motion, akin to an SUV’s winch. Care instructions are communicated through intuitive icons, enhancing user-friendliness.

Efficiency in Design

Flip the package to access key details: product properties, color codes, barcodes, and usage characteristics. The color scheme mirrors the vehicle’s hues, simplifying thread selection.

Gütermann Threads – Extra Strong packaging is a harmonious blend of aesthetics and functionality. It doesn’t just hold threads; it embodies strength, innovation, and design excellence. This packaging reimagines a utilitarian item into an artistic masterpiece, epitomizing the resilience and enduring quality of Gütermann’s threads.

h/t: packagingoftheworld

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