World’s First 3D-milled Ice Cube by Suntory

Using a technology called “computer numerical control(CNC)” – carving machines take a design fed in by a computer and then use sharp tools to whittle a block of material such as wood or metal into the designated form, Japanese creative agency TBWA\Hakuhodo create a series of stunning ice cubes for Japanese whiskey company Suntory as part of a novel advertising campaign. The campaign is called “3d on the Rocks“, which created 15 cubes featuring such designs as a shark, the Statue of Liberty, the diamond ring and the temple. These are said to be the world’s first 3D-milled ice cubes, which looks super realistic with an astounding level of detail. It must be cool to pull whisky or any cold beverage over these miniature ice cube sculptures.

World's First 3D-milled Ice Cube by Suntory

World's First 3D-milled Ice Cube by Suntory

World's First 3D-milled Ice Cube by Suntory

World's First 3D-milled Ice Cube by Suntory

World's First 3D-milled Ice Cube by Suntory

World's First 3D-milled Ice Cube by Suntory

World's First 3D-milled Ice Cube by Suntory

World's First 3D-milled Ice Cube by Suntory

World's First 3D-milled Ice Cube by Suntory

World's First 3D-milled Ice Cube by Suntory

World's First 3D-milled Ice Cube by Suntory

World's First 3D-milled Ice Cube by Suntory

World's First 3D-milled Ice Cube by Suntory

World's First 3D-milled Ice Cube by Suntory

World's First 3D-milled Ice Cube by Suntory

via: cnet

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