How sharp knife can be – best knife ads idea

WMF knife ads series is one of smart ads I ever saw. Its agency used a kind of humor exaggeration to display audience how sharp their knives can be.

How sharp your knife can be - smart knife ads

Desk Cut in Half

How sharp your knife can be - smart knife ads

Pizza Plate

How sharp your knife can be - smart knife ads

Bottle

How sharp your knife can be - smart knife ads

Carrot

How sharp your knife can be - smart knife ads

How sharp your knife can be - smart knife ads

Lobster

How sharp your knife can be - smart knife ads

Chicken. (the chicken eye looks weird to me)

How sharp your knife can be - smart knife ads

Fish

If you look carefully, you will find the seeds in following three fruits are cut into half.

How sharp your knife can be - smart knife ads

Papaya

How sharp your knife can be - smart knife ads

Watermelon

How sharp your knife can be - smart knife ads

Kiwi

The following three try to display how thin slice the knife can cut: They are so thin that even bee/ant/spider can lift the slice.

How sharp your knife can be - smart knife ads

Apple

How sharp your knife can be - smart knife ads

Bread

How sharp your knife can be - smart knife ads

Potato

Honestly, I am not really get what following ads try to convey. Try to say the knife can do elegantly fruit carving? Any way, they are still visually beautiful. Hence I still put them there. Maybe you guys can tell me what the ads try to tell its audience.

How sharp your knife can be - smart knife ads

Knives Statues - pumpkin

How sharp your knife can be - smart knife ads

Knives Statues - Strawberry

How sharp your knife can be - smart knife ads

Knives Statues - Honeydew melon

How sharp your knife can be - smart knife ads

Knives Statues -White Turnip

How sharp your knife can be - smart knife ads

Knives Statues -Pineapple

How sharp your knife can be - smart knife ads

Knives Statues - Purple Carrots

How sharp your knife can be - smart knife ads

Knives Statues - Carrot

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3 Comments

  1. I think the last series of ads were probably just trying to convey the sharpness – carvings like that in something like fruit would require a ridiculously sharp knife!

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  2. For the record, your “White turnip” is a parsnip,, and you “purple carrot” is a beet! *grin*
    These are some really great pictures though.

    Reply
  3. I think the series of pictures that you weren’t sure are supposed to convey something like this: The knives can cut fruits, bread, etc, so THIN that bugs can carry them. That would explain the any and the flying insect and the spider. Just a thought.

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