WMF knife ads series is one of smart ads I ever saw. Its agency used a kind of humor exaggeration to display audience how sharp their knives can be.
![How sharp your knife can be - smart knife ads](https://www.designswan.com/wp-content/uploads/2009/AdsDesign/knifeAds/8.jpg)
![How sharp your knife can be - smart knife ads](https://www.designswan.com/wp-content/uploads/2009/AdsDesign/knifeAds/9.jpg)
![How sharp your knife can be - smart knife ads](https://www.designswan.com/wp-content/uploads/2009/AdsDesign/knifeAds/10.jpg)
![How sharp your knife can be - smart knife ads](https://www.designswan.com/wp-content/uploads/2009/AdsDesign/knifeAds/14.jpg)
![How sharp your knife can be - smart knife ads](https://www.designswan.com/wp-content/uploads/2009/AdsDesign/knifeAds/15.jpg)
![How sharp your knife can be - smart knife ads](https://www.designswan.com/wp-content/uploads/2009/AdsDesign/knifeAds/16.jpg)
![How sharp your knife can be - smart knife ads](https://www.designswan.com/wp-content/uploads/2009/AdsDesign/knifeAds/17.jpg)
If you look carefully, you will find the seeds in following three fruits are cut into half.
![How sharp your knife can be - smart knife ads](https://www.designswan.com/wp-content/uploads/2009/AdsDesign/knifeAds/19.jpg)
![How sharp your knife can be - smart knife ads](https://www.designswan.com/wp-content/uploads/2009/AdsDesign/knifeAds/20.jpg)
![How sharp your knife can be - smart knife ads](https://www.designswan.com/wp-content/uploads/2009/AdsDesign/knifeAds/21.jpg)
The following three try to display how thin slice the knife can cut: They are so thin that even bee/ant/spider can lift the slice.
![How sharp your knife can be - smart knife ads](https://www.designswan.com/wp-content/uploads/2009/AdsDesign/knifeAds/11.jpg)
![How sharp your knife can be - smart knife ads](https://www.designswan.com/wp-content/uploads/2009/AdsDesign/knifeAds/12.jpg)
![How sharp your knife can be - smart knife ads](https://www.designswan.com/wp-content/uploads/2009/AdsDesign/knifeAds/13.jpg)
Honestly, I am not really get what following ads try to convey. Try to say the knife can do elegantly fruit carving? Any way, they are still visually beautiful. Hence I still put them there. Maybe you guys can tell me what the ads try to tell its audience.
![How sharp your knife can be - smart knife ads](https://www.designswan.com/wp-content/uploads/2009/AdsDesign/knifeAds/1.jpg)
![How sharp your knife can be - smart knife ads](https://www.designswan.com/wp-content/uploads/2009/AdsDesign/knifeAds/2.jpg)
![How sharp your knife can be - smart knife ads](https://www.designswan.com/wp-content/uploads/2009/AdsDesign/knifeAds/3.jpg)
![How sharp your knife can be - smart knife ads](https://www.designswan.com/wp-content/uploads/2009/AdsDesign/knifeAds/4.jpg)
![How sharp your knife can be - smart knife ads](https://www.designswan.com/wp-content/uploads/2009/AdsDesign/knifeAds/5.jpg)
![How sharp your knife can be - smart knife ads](https://www.designswan.com/wp-content/uploads/2009/AdsDesign/knifeAds/6.jpg)
![How sharp your knife can be - smart knife ads](https://www.designswan.com/wp-content/uploads/2009/AdsDesign/knifeAds/7.jpg)
I think the last series of ads were probably just trying to convey the sharpness – carvings like that in something like fruit would require a ridiculously sharp knife!
For the record, your “White turnip” is a parsnip,, and you “purple carrot” is a beet! *grin*
These are some really great pictures though.
I think the series of pictures that you weren’t sure are supposed to convey something like this: The knives can cut fruits, bread, etc, so THIN that bugs can carry them. That would explain the any and the flying insect and the spider. Just a thought.