Deciding to install a neon sign for your shop is an exciting step, but with so many choices, it can feel overwhelming to choose the right one. Several key factors go into finding that perfect neon sign to draw customers into your business, from colors and shapes to materials and sizes.

Follow this checklist of 5 considerations when investing in neon signs to make the process smooth, effective, and foolproof.

Determine the purpose first.

Think about the atmosphere you want to create and how the neon sign will be utilized. Is the goal purely decorative to amplify your brand image? Or will it also serve a practical purpose, like indicating store hours?

Outline the priorities to guide the design process. An ambient glow to set a mood needs a different approach than clear visibility from down the street. Define the context of where and how it will be seen before deciding on specific neon sign features.

Consider if it will be installed indoors or outdoors. Outdoor signs must withstand weather elements, so specialized waterproof casings are key. Additionally, determine if the sign will run continuously or utilize programmable timers to turn on and off automatically during set hours. Understanding the purpose and setting informs strategic decisions when selecting neon sign specifications.

Select a size

Bigger doesn’t necessarily mean better when picking neon sign dimensions. Carefully measure the mounting area to find the ideal fit that maximizes visibility without overwhelming the space.

Opt for a size that complements rather than competes with other interior design elements. An oversized neon risks diminishing the surrounding features instead of accentuating them. When in doubt, lean towards smaller neon signs to keep costs down while making a vibrant splash.

Keep in mind that the viewing context impacts size suitability. A sign behind a retail counter only needs to be large enough for that setting versus exterior storefront neons requiring ample square footage for clear street visibility.

Be sure to factor in typical viewing distances when deciding on proportions. Additionally, recognize that custom neon sign pricing aligns with dimensions. Budget for a high square footage neon, even if opting for basic styling without intricate detailing.

Choose color strategically

With neon lights in a rainbow of hues, selecting colors may seem strictly an aesthetic choice. However, color psychology impacts customer perceptions and purchasing behavior. Blue neon evokes professionalism and trust, while red sparks excitement and green encourages renewal and growth. Determine what tones best align with your brand identity and shop atmosphere, then incorporate complementary or contrasting neon colors to achieve that overall look and feel.

Beyond brand alignment, consider how color combinations create visibility day and night. Dark backgrounds with bright lettering optimize nighttime clarity. Also, white or mirrored backings behind neons enhance luminosity.

Evaluate both mood and function when picking palette options. And don’t shy away from mixing colors with multi-hued accents surrounding a prominently showcased central shade. Vibrant neon diversity showcases creativity.

Pick a shape and design.

Tubing configuration possibilities are endless in your personalized neon signs, so utilize shape strategically. Consider a literal image like a coffee cup for a cafe or abstract tubes forming a creative logo. Or opt for classic lettering, spelling out the business name, or a brief descriptive phrase. Additionally, consider whether the design will include other decorative neon elements like stars or borders that enhance the overall visual impact.

Take inspiration from nostalgic neon signs with a modern twist. Channel the retro diner vibe with stylized portraits of menu items, or pay homage to Vegas with your name in lights. Or emulate old theater marquees announcing show times with colorful elongated arrows.

Historical neon signage motifs blended with contemporary trends equal unique outcomes. Don’t limit shape and configuration options. The more adventurous the concept, the more attention-grabbing the finished piece.

Compare types of neon options.

Traditional fluorescent tube neon lights remain popular for their striking luminosity, but modern LED neon delivers the same vibrant style at a lower cost. LED neons use less energy, require little maintenance, and withstand weather fluctuations better than glass tube variants. Weigh pros and cons like budget and durability to determine if old-school neon or new-tech LED best fits your shop’s needs.

Beyond tube versus LED, additional varieties like flexible neon strips and rigid sign backing exist. Flexible options work well for outlining display cases and winding through shelving. Rigid designs make better stand-alone attention grabbers.

Consider all the varieties when deciding on neon sign materials. And don’t rule out mixing multiple neon types, like accenting traditional glass tubes with LED trim. The combination showcases both classic and modern flair.


By carefully addressing these 5 key considerations, that eye-catching neon sign will be installed and work magic to draw more customers through your shop’s door. With some strategic planning during the buying process, your neon sign purchase promises to pay dividends for years through increased brand visibility, customer loyalty, and sales. Let the neon begin shining brightly over your business.

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