What comes to your mind when talk about the nuts and fruits? Maybe trees they grow on? Driven by this idea, Backbone Branding made below clever packaging for Pchak (the Armenian equivalent of ‘tree hollow’) – a line of specialty nuts and dried fruits. With this design, eating nuts and dried fruits become fun and nature. You might imagine yourself like a squirrel, jump around the trees and pick those delicious goodies. It becomes even fun when you stack those pack together can create a nuts/fruits forest for yourself.