This hilarious campaign for ‘Hepar Water‘ comes from the brilliant artist Mark Gmehling, who illustrates the digestive advertising campaign for Nestlé. Hépar is a mineral water rich in magnesium that “supports digestion/intestinal transit… makes things flow”. The print ads each feature a digestive tract and each print has a different food item. I always think it is difficult to present bowel movements and make it looking good to people. While this series of poster printing actually work well, smart and straightforward. Really nice and creative work.