Discover the full story: Creative Museum Campaign about Russian Architecture
To draw attention of tourists on the history of Moscow, its architectural heritage and invited them to visit the Schusev State Museum of Architecture, Saatchi & Saatchi Russia created an incredibly beautiful campaign showing what’s below the famous Russian Landmarks: Saint Basil’s Cathedral, Lomonosov Moscow State University and Bolshoi Theater. The posters imagine what three iconic Moscow buildings might look like if their above-ground structure represented only a tenth of their total volume. This campaign creatively demonstrates that behind the facade of each building hides a story, and our knowledge of it – this is just the tip of the iceberg.
Saint Basil’s Cathedral
Lomonosov Moscow State University