Even though they are seen as a sign of errors and malfunctions, glitch effects are having a major influence in the design world. Most people see these effects as a reminder of the past, while it serves as nostalgia to others.
Since technology advancements have changed the tools and equipment used for video and photos today, designers have had to look for other ways of adding these effects to their work. For instance, how likely are you to find a photographer using a 1970s camera?
That notwithstanding, we are seeing a constant rise in popularity of this digital photo distortion, mostly as a style of editing photos. But how are brands using glitch art and what techniques are they implementing?
How Brands Use Glitch Effects
Glitch art is naturally mysterious due to digital distortion. This is something that businesses are taking advantage of especially when creating a fascinating look to enhance their brands. In addition, it shows some form of timelessness by balancing between being retro and futuristic.
But since these brands use modern cameras and artists in creating their work, how do they add glitch effects into their graphics? Well, there are different online tools with glitch options.
For instance, BeFunky’s glitch art effects have been used by thousands of brands due to the application’s ease of use and how good it is at distorting digital images.
Brands can, therefore, use this political, rebellious, and tech-driven form of art to reach different types of audiences, especially those customers who connect with movements against the norm and resistance.
For example, tech companies focused on transparency and innovation can use the glitch effect to show their audiences how their products can change the way people do things. This can be a good form of advertising as well.
Techniques in Glitch Design
There are different techniques used in glitch effects that you can use to create an outstanding piece of art. Some of them include;
Designers can simulate a situation where there is a gap in a film camera’s body that is used to let light into the light-proof film chamber. This is made to leave the film exposed to extra light.
This allows one to add a kind of burnout effect into the design they are creating. It adds a dynamic feature to photos and videos especially when one is creating points of attention through reflections and shadows.
Using modern tools such as the one discussed above, you can also add this effect to your photos with ease. The good thing with this is that you do not have to be a professional designer.
Since computer images are composed of thousands or millions of pixels, you can make a misfiring of these pixels to create a glitch. Using online tools, all you need is to upload a normal photo and then add this glitch effect.
You can use this kind of glitch effect when you want to make some aspects of your design anonymous.
Noise and Grain
If you are looking for an appearance of an analog broadcast or an old film, then the best way of doing that is by increasing the noise or grainy artifacts of your designs. This is best suited for those brands and individuals who love noise and grain in video or image advertising.
Sometimes, you might be looking for an ethereal and ghost-like effect on your images. This requires a glitch effect on a layer of multiple images. However, you need to make sure that you have chosen placements and combinations accordingly.
In addition, make sure that you are using the right colors to avoid overwhelming your image’s subject.
This involves the use of asymmetrical geometries and unpredictable and blurred textures to make an image look like it lost some piece of technology during the translation. It can also be referred to as an aesthetic flaw.
You can use images with this glitch effect in different ways, key among them as background images or abstract pieces that show what to expect with a certain design.
Color plays a vital role in advertising. This is one of the reasons brands use blurred and liquified chromatic colors to show some kind of system failure in their adverts.
However, when adding this glitch effect to your designs, you need to make sure that you have paid attention to the other aspects of your design to prevent them from being overshadowed by the colors that you use.
In conclusion, digital distortion has made a comeback. It has changed how people, businesses, and brands look at photo editing.
Fortunately, with so many online tools, even a normal photo can be edited and glitch effects added easily. Brands can use these effects to reach different audiences and create awareness about their products and services.