Offline marketing might not be as in-demand nowadays, but business cards are still necessary for in-person networking. The pocket-sized card you provide doesn’t just represent you; it also represents your company’s branding, offers, and services.
A great business card will help you promote your company and act as a bridge for potential clients to connect with you. A great tip: it’s better to customize your card with a business card maker app instead of finding an overused template. Such an app lets you tailor the card as needed.
Why Do People Make Business Cards?
A business card is akin to an invitation to work with you. It displays the overall image of a company and quickly provides details to new customers.
Even if the focus is on online marketing these days, having a business card is still important. Aside from creating professional relationships with both existing and intending patrons and suppliers, it’s also an affordable way to advertise your company and generate more sales.
How to Design a Business Card
A great business card isn’t just attractive. It must also contain the necessary information about your business and help you reach your networking goals. But how do you create a card that both looks good and is effective? Keep reading — we’ll show you!
Select the Right Size and Shape
Business cards are usually printed in a rectangular shape – the most common type used by professionals. But that doesn’t mean you can’t be creative. You can opt for a business card in another shape to be distinct from the others. Just bear in mind: it should still be convenient so it can be with you wherever you go.
Using a unique design is always an effective way to attract new clients; for instance, consider using rounded corners or a die-cut shape. The card must always be pocket-sized and perfectly fit any wallet and cardholder. The standard dimensions of business cards, in mm, are 88.9 × 50.8, 85 × 55, and 90 × 55.
Show Your Company Logo
Design a business card that will showcase your logo, as it’s the visual identity of the brand. In some cases, customers remember a logo more than the company’s name.
Place the logo on both sides of the card in an appealing manner. You can also use innovative graphics that will elevate the card’s overall look without washing out the logo.
Only Include Important Details
The primary purpose of generating a business card is to provide company details to your colleagues and clients. It should have critical information such as:
- Company name
- Your name and position
- Company address
- Contact numbers
- Active email address
You can also add your website URL and social media links to provide more ways to contact you.
Other things you can include are:
- A catchy sentence or tagline
- Discount promos
- QR code
Pick the Right Font, Size, and Color Palette
Create cards that are easy to read and comprehend. The proper use of fonts, font sizes, and colors is critical in making an effective business card.
Readability is vital; many fonts are available, but the standard size should not exceed 8 pts. The colors to be used for the texts should complement your logo.
Tips on How to Design a Business Card
Below are some additional tips you can apply to ensure your business cards will have a positive impression on whoever you give them to:
- An eye-catching logo is crucial in garnering attention and building a solid foundation for your brand identity. Consider hiring a professional graphic artist to produce your logo! This will make an excellent first impression and have a lasting impact on future clients.
- Fashion simple but attractive cards. Avoid going overboard with design ideas so you don’t end up with a busy or complicated card. You should keep it simple, use no more than three colors, only incorporate necessary attributes, and be certain that the text is readable.
- Print a sample and check if the contact details are current. Get a card that complements your logo and business nature. It should not be too vibrant and should be clear for everyone.
- When picking shapes and sizes, avoid complex shapes and borders. Remember that a business card should fit in pockets of all sizes, including wallets, cardholders, and binders.
- Create business cards that include a call to action. Many brands maximize the use of the business card as a marketing tool. They include promos, incentives, discounts, and QR codes to encourage potential clients to connect with them.
It’s relatively easy to make an effective business card. Just make sure to set and follow requirements for its design, size, and objectives. By following the guidelines above, you’ll create a business card that will attract new customers, promote your brand, and gain additional sales.