“In case of emergency” is a self-initiated project by illustrator Ben Fearnley. Ben re-invents everyday emergency equipment and flipping the focus and design language to be based upon eating and drinking habits. Pizza hose, wine extinguishers, donuts first-aids, chicken-bucket becomes the new “emergency equipment” are there to help put out every-day-fire, like your boss’s passive aggression.
It looks like a funny joke but the reality is, we probably drink wine more often than we use fire extinguishers.
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