iF Design 2025 Award Design Winner
Design by: Shenzhen Baixinglong Creative Packaging Co. Ltd
Remember the magic of hand shadow puppets as a kid? When the moonlight streamed through the window, and our parents’ hands danced in the glow, creating rabbits, swans, and bears on the wall? That simple joy of light and shadow is now beautifully reimagined in the packaging of these baby soothing toys.
This adorable collection features four animal-shaped toys—a rabbit, snail, bear, and swan—each designed to bring comfort and fun to little ones. But what makes it extra special? The interactive packaging! Instead of just opening a box, parents and kids get a magical surprise. The cut-out design on the package creates a shadow of the toy inside, bringing the animal to life before you even take it out.
And that’s not all. Each package includes easy-to-follow shadow play instructions, showing how to use your fingers to recreate the same animal silhouette on the wall. It’s a simple yet brilliant way to turn unboxing into a bonding experience, connecting generations through the timeless magic of shadow play.
This unique toy packaging isn’t just clever—it’s heartwarming. It transforms a simple toy into a moment of storytelling, creativity, and love. With baby bonding toys like these, playtime becomes more than just fun; it becomes a cherished memory.
h/t: ifdesign.com