Stylish Hotel With Strong Visual Identity in Belgium

In the summer of 2018, an exceptional hotel featuring a jet black façade and a powerful yellow ‘U’ as an iconic accent has opened near the beach in the heart of the ‘Queen of the Seaside Resorts’, named as Upstairs Hotel. It offers a home to unconventional travelers, inspired by the bustling city that surrounds it. Different from other hotel, as long as you enter, you will feel the strong brand power.

The holiday group C-Hotels created this new urban hotel concept at the end of an extensive creative branding process, with aspirations that went far beyond the development of the visual brand identity. The architecture, the interiors, the materials and styles used, were all subjected to the minutest evaluation before being selected, and were then transformed into one powerful, unified hotel concept.

Stylish Hotel With Strong Visual Identity in Belgium

Stylish Hotel With Strong Visual Identity in Belgium

Stylish Hotel With Strong Visual Identity in Belgium

Stylish Hotel With Strong Visual Identity in Belgium

Stylish Hotel With Strong Visual Identity in Belgium

Stylish Hotel With Strong Visual Identity in Belgium

Stylish Hotel With Strong Visual Identity in Belgium

Stylish Hotel With Strong Visual Identity in Belgium

Stylish Hotel With Strong Visual Identity in Belgium

Behind the hotel’s stately black façade lies a playful, urban world. An interior full of wood, metal, concrete, green accents and bold typography immediately surrounds you as you walk into the lobby. The ground floor is designed as a cozy hub that comprises of spaces to relax, a ping-pong table, co-working spaces and conference rooms available for hire. in the bar and restaurant, the stylish interior continues and guests can enjoy food from the soul food concept menu, based on street food from around the globe.

Stylish Hotel With Strong Visual Identity in Belgium

Stylish Hotel With Strong Visual Identity in Belgium

Stylish Hotel With Strong Visual Identity in Belgium

Stylish Hotel With Strong Visual Identity in Belgium

The interior concept permeates each and every floor of the Upstairs Hotel. Its 96 renovated rooms makes it one of the largest hotels in Ostend. The characteristic visual style leaves its mark in every room. From the handmade neon-quotes to clothes hangers with cheerful greetings.

Stylish Hotel With Strong Visual Identity in Belgium

Stylish Hotel With Strong Visual Identity in Belgium

Stylish Hotel With Strong Visual Identity in Belgium

Designed by skinn branding agency

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