Visual Recipe by Mikkel Jul Hvilshoj

Unless I read the description, I wasn’t aware this is a series ads for the cookware company Eva Solo and just thought they are some interesting photography project about the food and recipe. Not sure is that a successful design or not. However, its minimalist appearance and neat arrangement of food is quite appealing as a visual recipe. But anyway, here is the words from the artist about the idea behind this project: We tried to show a product and ingredients together, illustrating a certain dish ideally made in that specific product. The images both function as a presentation of a product and as inspiration to various recipes.

Visual Recipe by Mikkel Jul Hvilshoj

Visual Recipe by Mikkel Jul Hvilshoj

Visual Recipe by Mikkel Jul Hvilshoj

Visual Recipe by Mikkel Jul Hvilshoj

Visual Recipe by Mikkel Jul Hvilshoj

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