To promote the Colsubsidio Book Exchange, Colombia-based advertising agency, Lowe/SSP3, created a series of whimsical ads with a tagline “Come with a story and leave with another” that will make you do a double-take. By taking classic storybook characters like Snow White, Harry Potter and Red Riding Hood and then hiding other characters within them, they ask the viewer to conjure up memories of some other notable characters.It is cleverly illustrate the service Colsubsidio’s libraries provide – book exchange. Such smart ideas and well execution. Just simply love the minimalist nature! [source]

1. Snow White and Sherlock Holmes

2. Harry Potter and Troy

3. Little Red Riding Hood and Moby Dick

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