BakkenDesign was asked by google to create a global print and OOH campaign encouraging small businesses to register on Google. They came up with an interesting solution that was to commission renowned origami artist and photographer to transform Google Maps into works of art shaped like items found at various small businesses, such as pet store, cafe, restaurant and repair store.
Shot by Brussels-based photographer Jeffrey Vanhoutte for the creative agency Norvell Jefferson in order to market Netherlands-based powdered milk producer Friesland Campina Kievit’s new creamers, this amazing photo set freezes extraordinary instants of an acrobatic dancer leaping and twirling amid dynamic clouds of powder. To acheive the marketing goal “Friesland Campina Kievit’s new sensational creamers are about to take over the world.”, a fully integrated marketing campaign was created by Norvell Jefferson. Individual particles of powder form incredible shapes around the dancer’s body as she pulls off impressive feats of balance and nimbleness. Suspended in midair, frozen in motion, the model appears as graceful and elegant as a bird spreading its wings and taking flight. Even though I am not quite sure how to those shots help to connect with the creamer powder, the photos are stunning by itself.
Print banners are often deployed at events and locations where a large number of people are gathered to do something, such as conferences,
seminars, concerts, athletic events or trade shows, or in front of your store when you launch a new product, promotion or service. To make sure your banner stand out among others, your banner design has to be striking enough to garner the attention.
There are many factors you need to consider before creating a banner, such as: indoor or outdoor? hanging or standing? vertical or horizontal? target audiences?viewing distance? And today we will focus on vertical banners which are designed to stand out for your business, whether at a trade show, special event, or right outside your storefront. Different from the horizontal banner, you have plenty of height to work with. Hence, remember to spread your text out along the length of your vertical banners to get better readability and impression. Here, we rounded up some inspiring vertical banner designs. Hope you can get some ideas for your next banner print. Enjoy!
Not everyone like advertisement and some people might think they are annoying. I have to agree that in certain degree. But there are many great designs in advertisement, no matter its video commercial or still print. The prints for Lipton tea is a great example. Designed by Artem Kolomeichuk (Artem Kas), a Ukraine based post-production designer, specializes in the creation and manipulation of digital images, blending of photo composting, 3D and illustration. The prints he creates are not only attract you visually, but reminds you of the origin & history of the tea in the prints. Really great work!