As we approach the new year, many individuals take time to reflect on their careers and consider whether it’s time for a change.
If you find yourself drawn to the world of interior decorating and real estate, the path to becoming an interior decorator might be the exciting career change you’re seeking.
Here’s how you can transform your passion for interior decorating into a rewarding profession.
Delve Deep into the Industry
Before committing to a new career, take the time to explore the intricacies of the interior decorating field. While the surface of this industry may appear glamorous and creative, there are often less glamorous tasks to consider, such as moving furniture, coordinating logistics, and handling administrative responsibilities.
Interior decorating involves a range of creative aspects, from design to decor selection, but it also requires some behind-the-scenes work. Investigate what it truly means to be an interior decorator by examining the less obvious aspects of the profession. Reflect on your willingness to tackle these tasks as you pursue your passion.
Research Your Local Market
Every city has its share of interior decorating professionals, but there’s always room for newcomers with unique specialties. Different interior decorators specialize in various areas of the market, such as apartments or luxury properties. Identifying your niche and understanding how to stand out within it is crucial.
Take time to research your local market to determine where your expertise can shine. Analyze your potential client base and the competition in your area. By the end of this research, you should have a clear understanding of your future in interior decorating, including your specialization and ideal clientele.
Gain Certification and Expertise
To establish credibility and enhance your skills, consider enrolling in an interior decorator certification program. Online courses, like those offered by the Interior Decorating Institute, can equip you with the knowledge and expertise you need to excel in your new career. These programs cover essential topics, such as design theory, pricing your services, sourcing furniture, marketing strategies, and necessary paperwork.
As you build your knowledge, gather essential documents, such as proposal templates, checklists, and interior decorating contracts, which will be vital in securing and executing projects with clients.
Develop Your Online Presence
Your website serves as your digital storefront in the world of interior decorating. It’s often the first impression potential clients have of your business and the services you offer. Just as a fashion label invests in the development of its retail space, you should put significant effort into creating an appealing interior decorating website.
In a visual field like interior decorating, high-quality photography and a user-friendly portfolio are essential components of your online presence. Utilize user-friendly website builders, such as Wix, to create a visually stunning and easily navigable website that showcases your best work.
Secure Your First Client
The first client can be a source of nervousness and self-doubt for any new interior decorator.
Most interior decorating certification programs include practical hands-on experience, whether in your own home, a family member’s space, or a training environment, to help you build confidence.
Your initial clients often come from your existing network. You might know a realtor who has a client needing interior decorating services, or you may have heard through the grapevine that someone needs interior decorating assistance. If your network is still in development, digital marketing, particularly Google search ads, can be an effective tool in attracting clients.
As you complete your first client project, add it to your portfolio and look ahead to the next exciting job.
Interior decorating is a rewarding and creative industry that offers countless opportunities to turn your passion into a fulfilling career.