As a big fan of LEGO, I believe it is one of the most creative toys ever invented. It is so popular you might not think it needs to be promoted anymore and maybe even doubt what kind of ads is creative enough so that it can help to promote such great toy? Just take a look at the two series, “Imagine” (2018) and “Build the Future” (2017) by Asawin Tejasakulsin, a senior art director at Ogilvy & Mather in Bangkok, Thailand. These two advertising campaigns amplify the childhood wonder central to the Lego brand, devising playful scenarios that successfully interact with reality. In Imagine, storybook animals come to life, while in Build the Future, children assemble the uniforms of their dream jobs, all using Lego bricks. Such great idea and inspiring work. Do you think they are good enough for our beloved LEGO toy?
Build the Future (2017)