Lolli-pop is the latest conceptual still life project by Italian born photographer Massimo Gammacurta
. His lollies are edible icons, he handcrafted each one with real hard ball candy. The brands are as sweet as candy for the palate and the eye. The brand association has in fact been replaced by a new meaning through the materiality and the abstract action painting dynamic gestures.
Looking at those delicious photos above, just thought, Women do tend to ‘eat up’ designer labels, so this is a very appropriate interpretation indeed. But anyway, these logo lollipops from fashion photographer Massimo Gammacurta are truly awesome.