I have written lots of posts about the “creative advertisement design about xxx product/service”. In my mind, lottery might be the last things need to be advertised. I guess those big number jackpots are their best self-advertising. But, apparently, I am not correct at this point. When I did make some research on lottery advertising, I actually found a lot. Of course, all of them give me beautiful illusion of my life after winning. Some of them are also pretty funny and smart. Hope you enjoy… (and I am going to buy my ticket tomorrow…. and cross my finger….)
Loto Chilean lottery: Secret
Tagline: The secret of attraction.Loto. Fulfilling what advertising has always promised.