Design and art direction: Angelina Pischikova
Illustration: Anna Orlovskaya
Photography: Yury Rumovski
Project Type: Produced, Commercial Work
Location: Minsk, Belarus
In the world of packaging design, there are those rare gems that truly captivate our imagination and ignite our curiosity. One such example is the mesmerizing bulb packaging series by CS Electric, showcased on the Packaging of the World website. This innovative design not only showcases the product but also incorporates a whimsical touch, transforming the bulb into a mesmerizing firefly-like lighting fixture.
CS Electric, the largest electrical company in Belarus, has gone above and beyond with their branding and packaging approach. Inspired by the aesthetic of old physics books, which featured intricate diagrams of electrical circuits and scientific experiments rendered in the style of engravings, CS Electric has created a visual identity that is both nostalgic and contemporary.
However, what truly sets their packaging design apart is the imaginative concept of comparing different forms of light bulbs with various insects. Drawing inspiration from inventor Thomas Edison’s words about fireflies being an ideal cold light source, CS Electric ingeniously incorporates this idea into their packaging. Each bulb is not merely seen as an ordinary luminaire, but rather as a unique and independent form, akin to a fascinating insect in the night.
The result is a stunning visual representation that captures the essence of the firefly’s enchanting glow. As customers encounter these packaging designs, they are immediately drawn into a world where lighting takes on a whole new dimension. The clever integration of the bulb as the lighting part of the firefly creates a sense of wonder and intrigue, leaving a lasting impression.
In a world where packaging design plays a crucial role in capturing attention and conveying brand identity, CS Electric’s approach stands out as a shining example of innovation and creativity. They have masterfully merged the worlds of science, nature, and illumination to create a packaging design that not only showcases their products but also leaves a lasting impression on anyone fortunate enough to encounter it.