Coca-Cola’s polar bear holiday cans have been part of our holiday cultures. But have you noticed the secrets hidden in the graphic design this year? The man behind the campaign is Israeli graphic designer and artist Noma Bar who is an expert at using negative space as a creative canvas, and his minimal yet masterful works often contain multiple images woven together. In generally, this year’s design still focus on fresh, playful and capturing special holiday moments of family togetherness. While these festive Coca-Cola cans have fun hidden images woven into their sleek designs

Hidden Design in Coca-Cola’s Holiday Canst

Hidden Design in Coca-Cola’s Holiday Canst

These polar bears now have bottle cap eyelashes
Hidden Design in Coca-Cola’s Holiday Canst

Bottles on their glistening noses
Hidden Design in Coca-Cola’s Holiday Canst

The negative space images of open Coca-Cola bottles (grey or red)
Hidden Design in Coca-Cola’s Holiday Canst
Hidden Design in Coca-Cola’s Holiday Canst

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