The website of a business is incredibly important as it is the first impression many people get of a specific company. The ability to consistently increase the number of leads the website provides for the company can allow the website to organically grow the business. The quality of these leads is important as hundreds of leads with only a few that convert is not a good allocation of the marketing team’s time. For this reason, the marketing and sales department must work together on the website so both team’s goals can be achieved. The following are improvements a company can make on their website that will help them improve business and take it to the next level.
Improving And Simplifying The Checkout Process
Sites that offer products directly off of their website need to put a huge emphasis on the checkout process. The last thing a company wants is to lose a sale due to a complex checkout system. Making it as easy to checkout as possible not only will make the customer’s experience better but will also increase conversion rates. Do not for any reason sacrifice security for the company or customer just to make this process easier. The last thing a company wants is any leaks or hacks as this can cripple businesses of any type.
Using Animations To Stand Out
SVG animation can be the perfect way to stand out for a company when compared to its competitors. The small things matter to the consumer as they are as informed as ever. Being able to have products that have instructional videos can be a good way to stand out. People often times might not be able to read directions to use a product and would understand its function far better with a video or animation. Take the experience of the website visitor into consideration and put a plan of action together to enhance this experience.
Using The Blog As A Place To Host Quality Content
The company blog is often misused by businesses as they simply want to turn the blog into a place to announce sales and basically turn it into a huge advertisement for the company. The blog should be used to inform as people often times do not want content that is skewed to promote a company as it does not seem genuine. Podcasts can be a great way to dive into complex topics without having to create this type of content in a written form.
Making Loading Speeds A Priority
Loading speeds are important as people do not want to visit a site that nearly freezes their browser. Search engines take this into account when ranking a site. Taking down a checklist of all design tips to improve SEO is important as not all are as intuitive as a designer might think. There are plenty of tools that will test the SEO score of a website as well as recommend changes that can be made. Keeping certain media off of homepages is important as is making sure a host/server runs at a high speed.
Improving a website of a business will only help the business long term. Make sure to stay up to date with the best practices for websites for a business in your company’s niche.