With the pandemic raging all over the world and everybody talking about “digitalization”, you’d be forgiven if you thought that it’s all about online marketing these days. In real estate, however, marketing has long relied on print for attracting home buyers and making sales and it is still a method that should be part of the marketing plan of every real estate company and agent.
It’s not a matter of just putting together a quick listing of available properties and getting it placed in with weekly flyers. Print marketing has to be more attractive than ever, and designed to draw people in before they have a chance to throw it in the recycling bin.
Creating a good real estate flyer doesn’t have to be difficult, though. Here’s what you can do.
Your flyer needs to have a focus, so your current most attractive property should be front and center. Someone quickly leafing through their pile of newsprint should be urged to stop and take a look at the wonderful house on your flyer. It might turn out that the property is out of their price range, or in a location that doesn’t suit them. However, once they are hooked, they are more likely to take a look at what else you have to offer, where there may be something more suitable to them. Make sure as well that your main photo is in colour. Even make it brighter if possible. Bold and bright colors will be more attractive to the eye.
Start With Layout
You don’t need to reinvent the wheel. In fact, if you are an expert on real estate, then there’s a good chance that graphic design is not your thing. However, you can use a service like My Creative Shop to create your flyer. There are several benefits to this. For one, online templates are tested and designed to be effective layouts for marketing. You can trust the experts who designed them. Then, all you need to do is plug in your content. This not only saves you time when you first create a flyer, but it also saves you time every subsequent week. You will have a standard layout into which you can just plug your content every time you need to put out a flyer.
Keep It Professional
Almost everyone has a phone that can take high-quality pictures. However, not everyone can take a good picture, no matter how good their phone camera is. It’s a good idea to invest in a professional photographer to take the photos you will place on your flyers. They have the talent and expertise to make sure to get the best angles and lighting to make your properties look their best. If you are looking to save some money, then at least use a professional for the main photo, and then you can take the photos for the other properties. The more professional your business looks, including in marketing materials, the more home buyers will take you seriously.
Rember, the point of a flyer is to grab attention so that a consumer will take action. That action could be calling your number or visiting your website, for instance. You need to highlight certain points or details so that the viewer can easily see what you want them to see. Contrasting colors can help provide an eye-catching way for your audience to discover the actions you want them to take or the most important information. The contrast can be between certain colors, but it can also be between black and white, or bolded letters and non-bolded. Having a static font throughout without any contrast can seem boring and stale, and is a good way to have your audience toss your flyer in the trash.
Keep Your Branding Consistent
Even though it’s a different medium, make sure to keep your branding consistent between all of your marketing materials, no matter whether it’s online or offline. Your colors, logo, and everything else need to keep the experience for your audience the same when they transition between the flyer and your website. That way there’s no confusion. They should also be able to easily find the information from your flyer on your website so that they can take the action that you want them to.
A lot of people are searching for properties online, but for local businesses, offline marketing remains an important tool. With these tips, you can create the best real estate marketing flyers possible and get the business you need to be successful.