Live streaming has been making waves in the social media world for a while now. It’s not just a trend anymore. In this article, we’ll explore how to get the most value out of your live streaming and give you tips on how to make it work for you!
We’ve all seen an amazing live streamer in action, but what makes them so good? What are they doing differently than others? Maybe they’re more outgoing or maybe they have better equipment. But if you want to be successful at live streaming, there are some things that will help no matter who you are or what kind of gear you have.
Here are 5 ways to use live streaming that will get your message across and build up your audience:
#1: Answer Questions
It gives viewers the opportunity to get in on the action and directly ask their questions. You can see what people are thinking about your industry by watching the comments fly back and forth.
PRO TIP: When you answer a question, don’t just say it out loud! Tell them how to do it too. For example, if someone asks what type of equipment is best for live streaming, explain your background in this field (and why you’re an expert) then recommend some options that work well for most streamers. Little things like this go a long way when trying to build up trust with your audience.
#2: Introduce Yourself
If it’s been a while since you’ve done a live stream, you might have a few people in the audience that don’t know who you are.
PRO TIP: The best way to do this is by starting out your live stream with a quick introduction. Seeing as how every single one of your viewers will be watching this video later, try to make sure they see who you are and what kind of content they can expect from you. It’ll get them familiar with you before they join the rest of your chat!
#3: Make Sure To Use The Best Gear You Can Get Your Hands On!
Sure, you can do live streaming with your phone and a good internet connection. But there are gonna be some problems with your videos. That is if you don’t have the best equipment and software.
PRO TIP: Invest in yourself and in what you’re doing, so that you can always produce a great live video! Sometimes just getting a little better equipment will make all the difference in how many people watch you live stream or even stick around to view it after it’s over.
#4: Don’t Talk To Just Your Viewers – Engage With Other Live Streamers Too!
There’s nothing wrong with having a friend on during your next live stream. In fact, it might even help boost viewership! People who click on “watch later” when visiting one of your videos, will be more likely to come back if they see that you’re friendly with other live streamers. After all, you didn’t get into this for some popularity contest or some high number of subscribers. You did it because you had a message to share and want to make an impact on your viewers’ lives!
PRO TIP: Work together! Make friends online with like-minded individuals in your industry. Not only is having someone else there good for the moral (see what I did there?), but it adds variety to how you do things too! Collaborations can also help give people who aren’t sure about joining in on the action–a nudge in the right direction. You never know, maybe they tag along with your friend instead!
#5: Be Yourself!
Seriously, this is the most important part. Some people start out trying to be something they’re not and it just doesn’t work. It might get you a few likes or followers at first, but in the long run–it’s not going to do you any good. People don’t want to see some perfect guy or girl on their screen. They want to see someone who’s just like them–only maybe a little cooler!
PRO TIP: If you get nervous, broadcast live from your home! That way if it goes wrong, you’re not in the middle of Times Square while it happens. You can also try using a delay feature like the one they have on Youtube Live. This way, you can go back and edit out your mistakes (if that’s something that helps you feel more comfortable in front of the camera).
It can be pretty intimidating to start live streaming for the first time. But if you keep these tips in mind, you’ll see why it’s not just a trend anymore!