The competition between Pepsi and Coca cola has been ages… I once wrote a post about the the ads war between them. Today, we will see how they compete each other in the logo design. Logo, as the key element in the Corporate Identity, Coca cola seems to stick to its first logo design since 1885 while Pepsi kept changing it for more than 10 times.
Here is the detailed comparison:
I have to say the first logo design of Pepsi sucks…
picture resource: eatliver
3 thoughts on “Logo Evolution – Pepsi vs. Coca cola”
Pepsi $5.197b – 2008
CocaCola $6.64b – 2008
Bad logo evolution? So what
Why Coca Cola advertisings ar based on lies? Everyone who lived more than 10 years know that it is FAKE :-)
It seems Coca Cola doesn’t want to waste too much money only for logo.
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