The competition between Pepsi and Coca cola has been ages… I once wrote a post about the the ads war between them. Today, we will see how they compete each other in the logo design. Logo, as the key element in the Corporate Identity, Coca cola seems to stick to its first logo design since 1885 while Pepsi kept changing it for more than 10 times.

logo evolution - Pepsi vs coca cola

Here is the detailed comparison:

logo evolution - Pepsi vs coca cola

I have to say the first logo design of Pepsi sucks…

picture resource: eatliver

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