Marketing is essential to the success of a business. When you do it properly, it can make your business stand out from the competition. In the age of digitization, several forms of marketing have risen. They include Search Engine Optimization (SEO), pay-per-click, email, social media, video marketing, and many others.
For video marketing, creating a video library for your business can help grow its reach and revenue. Like email and content marketing, the video library is excellent for creating and delivering helpful information to any business audience. This article shares five ways to start a video library for your business.
What is a video library?
When you hear of a library, the first thoughts you may have is a book collection. However, the same applies to a collection of videos. A video library is a channel where you manage all your business videos. Thus, a video library allows you to efficiently and effectively manage all your video content from a central location, making changes and updates easier.
Another benefit of having a video library is the fact that it gives you the ability to adjust user privacy and privileges for your videos. Having all your brand’s video content in one place also helps you create, control, and share your videos quickly on the right platforms. Thus, you become more efficient at tracking your business video, significantly improving the video marketing process.
Ways to start a video library for your business
Starting a video library for your business isn’t complicated. All you need is a bit of planning and organization. If you have videos already, organize them into a library where your teams can quickly access them when the need arises. If not, you can start creating videos with the help of professional video production services, like Zipinmedia or any other company within your reach.
Here are five ways to start a video library for your business:
1. Start small and build on it
The best place to start building a video library for your business is to focus on one or two types of videos in the beginning and build on them. This will help you create a good foundation for the rest to come. Short scripted messages using an autocue or teleprompter for welcome or brief explanations on your business functions is a good start.
You can make easy informational messages for you or your departmental heads. These videos work well whether you want to talk about a product, event, program, or maybe share a message with stakeholders. This is because you’re able to share clips that substantially attest to your brand’s value or a specific initiative. Always include names and speaker affiliations, logos, and a call to action.
Here are some types of videos you can consider adding to your library:
- Instructional videos
- Video blogs
- Special events
Working with professional videographers such as this South Florida Video Production company may be the best alternative, especially if you’re not confident with your video-making skills, when creating videos for your library.
2. Use your branding in your video
Keep in mind that your video library is a marketing strategy. So, your videos need to look cohesive and consistent with the rest of your branding. Whichever style guidelines you have in your storefront, website, and other customer touchpoints, ensure to incorporate them in the videos for your library. For instance, from this video, you can clearly identify the client’s logo, brand colors, and fonts.
If you want to properly incorporate branding in your video library properly, you need to consider the following:
- Ensure your logos are in a vector format, such as .ai or .eps, so you can manipulate them to the required size without having issues with pixelation.
- Use your official colors.
- Use your official fonts for any graphics and call to action.
- For a more dramatic effect, consider animating your logo when showing it off.
3. Have a specific goal in your videos
Like any other marketing strategy, you should have a particular goal, target audience, and call to action when starting a video library. Make your intentions clear––whether you need your audience to buy, go to your website, subscribe to the newsletter, or any other action you need the audience to take.
To achieve the goal you’ve set, you need to have your key pieces ready, including a professional videographer, if need be. Ensure everyone is aware of their roles, such as who arranges for interviews, interviewees, locations, questions, or script creation.
4. Mind your video content
The whole idea of starting a video library for your business is to have something that’ll market your business in the best way possible. When drafting a script of questions for the video, have a direct approach combined with some pieces that are a bit open-ended. However, both should have the same goal, which is to market your business.
Ensure to make it personal by asking for a subjective opinion on the subject topic from the interviewee. This allows authenticity, passion, and genuineness in the videos. For scripts, have someone review them thoroughly, ensuring to keep it in a spoken style version. This helps the reader to connect with the audience and to read it more naturally.
5. Don’t forget to plan
Have someone in charge of the video library from creation, production, release, and management. Also, make sure there’s someone in charge of reserving interview spaces, scheduling interviews, preparing interviewees, and scripts. Planning helps keep everything organized and on schedule.
You need video libraries in today’s digital business world. Having a video library helps teams have suitable clips anytime they need them. It’s also easier to manage and restrict access to keep your confidential business videos as such.