If you own a business, brand, or a company and you’re trying to come up with different ways to market your brand, you should consider stickers that promote your brand’s logo or tagline! Even the most popular brands out there, like Apple and Starbucks are known for creating sticker merch which their customers would love to use.
In this article, we’re going to walk you through a step-by-step process of how you can turn your logo into a sticker for your customers – let’s get started!
What kind of sticker are you going for?
Before you even begin to design your sticker, you’re going to want to define its purpose, as this will help you create a suitable design using the right material and size. Once you’ve defined the purpose, you can always find a vendor who can help you get your custom logo stickers printed.
Additionally, you could also use the same sticker for multiple purposes, if you design it right the first time. If you’re unsure about what exactly you want to be using these stickers for, here are some of the most common uses for stickers that have a brand or company’s logo printed on it – you could:
- Use it for packaging and sealing parcels if you’re a small business owner or entrepreneur.
- You could create decal stickers of your logo, which can be stuck on laptops.
- You could create fun laptop stickers and include a subtle branding element by adding your logo, company name, or tagline as a watermark.
- You could stick it on other merchandise items which you’re sending out to your customers.
Once you’ve figured out the purpose for your stickers and where all you’d want to use them, you can proceed to get it designed exactly the way you want it.
How do you design your logo on a sticker
If you aren’t tech-savvy yourself, you’re going to want to get the help of a designer or creative who can use design tools such as Photoshop.
Next, think of how you want to present your logo to the world. Do you want to keep it simple and minimal, and go for a plain decal sticker of your logo, or would you like to add more design elements to it and make it slightly more attractive?
If you’re planning on creating a packaging sticker, or a fun laptop sticker, you could try to include other elements such as geometrical shapes or floral designs to enhance your logo. Additionally, you could also add your brand’s tagline beneath the logo if the size permits. The possibilities are endless!
Find a vendor
Once your sticker has been designed, all that’s left is to get it printed and you’re good to go. However, this is the tricky part, because you’re going to want to find someone who’ll do justice to your design.
There are also many types of materials you can choose from – the most commonly used sticker materials are vinyl and matte finish stickers, so you could go for either of these.
Once you’ve found a vendor who is willing to print your stickers, you can start negotiating the price depending on the quantity you need.
But before you place the final order, remember to get a few samples printed first – this will help you choose which material you want to go for, and will also give you a chance to make any changes to your design if necessary.
For instance, if you feel the logo is too small or too big, you can go ahead and resize it using Photoshop before you get the final order printed.
Once you’ve seen the sample and you’re satisfied with the quality, print, size, shape, and adhesiveness – you can go ahead and get the entire quantity printed!