It is so much easier to create a sophisticated and professional video that will impress your audience. Achieving a professional look does not need you to spend a fortune on expensive equipment. Still, it purely depends more on techniques than on tools. By paying attention to a few essential facts, you may be able to create great videos with what you currently have.
Let us look at some simple tips and techniques that you can use to create and edit your business marketing videos to look more professional.
1. Use a Lot of Light
Make good lighting a top priority while creating and editing your videos, as it makes a big difference in the quality of the finished professional video. Solar lighting is one of the best light sources, so you can create your best footage in the morning or evening when the light is softer.
Morning and evening light are more flattering. If you’re filming indoors, you must avoid overhead lighting because of unflattering shadows and choose a room full of windows, as they are a good natural light source. Before setting the lights, consider what effect you want to create on the finished video.
2. Soft and Hard Lights for Professional Video
Using lots of shadows can look dramatic and can distract your viewers. Using little or no shadows creates a more open and straightforward atmosphere. This is usually suitable for business videos and marketing videos. If you use flat lights in your video, balance the two light sources on either side of the camera.
3. Collect the Right Kind of Equipment
You must have a good collection of videos making equipment like high-quality digital cameras or a good iPhone or Android smartphone. Keep your accessories and necessities handy so that you can use them when required.
4. Use a Clean Background
Pay attention to the background used for shooting. Please do not shoot anywhere. Use a simple background or remove as much clutter as possible to improve. Go for a plain background. Large sheets of walls, bedsheets, or background paper are all good options. Make sure the subject is a few meters away from the background so that the subject is not in the shadow. Try not to shoot through windows or other reflective surfaces in the background of the recording. You may accidentally catch the camera in the reflection.
5. Plan to Shoot
When making music videos, commercials, or short films, you have a lot of freedom in planning your entire video production from start to finish. To do it like a pro, pre-visualize the final footage and outline the shot you want. It acts as a guide during recording and editing, helping you determine the best time of day, where you need it, and the right camera before you shoot.
6. Choose a Good Online Video Editor
A good online video editor can help you make great things from raw footage. Some simple tools have great features to add text to a video, crop and trim the video, use scene transitions, change the aspect ratio, add filters and overlays, and give you a library of videos and sounds.
7. Keep Editing Simple.
Experimenting with different effects can be fun but don’t go overboard. Simple and clean editing styles generally look the most professional. You can use noise cancellation to remove background noise, adjust the lighting slightly as needed, avoid unpleasant breaks and silence, add background music and transitions, and simply jump from one scene to another
8. Prioritize Audio
Audio quality is more substantial than video quality. You must invest in a good microphone that performs well and will last a long time. Capture clear audio and use the filter to remove the beeps and crackles of the finished recording. Also, be aware of the background noise that the microphone may pick up. You can easily block birds, traffic, and wind noise if they are evident in the recording.
9. Use Cinematic Techniques
True professional video projects include a combination of basic camera movements that improve storytelling and keep viewers interested. If you want to take your video recording to the next level and impress your audience, we recommend filming techniques.
10. Avoid Unstable Images
Unstable footage makes professional videos look like home videos. It is challenging to keep the camera completely stationary, so do not hold it. Use a tripod instead or place the camera on a stable surface. Once you’ve set up your camera, don’t move it unless you need to. It is a great idea to cut from one shot to another. If your footage is unstable despite your best efforts, video image stabilization software can help you fix it later.
11. Adjust the White Balance
Many professionals face the real challenge while editing is color correction and temperature. Cameras can have different default color temperatures, so it becomes imperative to set the white balance to produce more consistent and professional-looking clips. This speeds up the editing process and reduces future post-production costs.
12. Time the Shots
Keep the recording between 5 and 10 seconds to effectively keep the viewer’s attention. At the same time, don’t forget to keep the recording still for at least 10 seconds. Do not pan or zoom in advance. Many beginners find these to be very helpful in reducing recording time, minimizing camera movement, and keeping the sequence simple during post-production.
13. Understand the Rule of Thirds
This rule of thirds is one of the most basic principles of film composition. Imagine a 3×3 grid on the field you’re shooting. Instead of centering the subject in the shot, you should place the subject along with one of the grid lines. The points where the lines intersect are areas of focus, so if possible, place essential elements of the video there.
14. Write a Script
It is good to have a script to get what you need from a message perspective. Storyboards allow you to plan visuals, screen elements, and even graphics. Create the right script and approve in advance so that there is no need to reshoot while editing your video to be ready for your target audience.
15. Know your Audience
Know the social media handles well and research your target audience. Understand why you are recording video and its purpose to get the most out of your video. This goes back to the script-making as well. The video should include everything the viewer needs to understand the subject.
16. Work on Your Camera Presence
Your camera presence has a powerful effect on how professional your marketing video content looks. You cannot look fidgety, nervous, or uncomfortable. It can distract viewers from your message. Have a good posture, relax your muscles, take a deep breath, try not to cross your arms, show a smile, especially at the beginning of the video, and just look friendly and confident.
When you speak, slow down a little and try to speak clearly. Speak from the diaphragm, not the throat. If you’re nervous, try using props to keep your hands busy. Practice looking at your footage and identifying areas that can be improved. Then make a conscious effort to tackle these things.
The more professional your brand marketing videos look, the more beneficial they will be for your business. It does not take a formal degree to make professional-looking videos, but all it takes is a religious practice and basic know-how. You can dramatically improve the quality of your formal videos simply by applying the above-mentioned basic techniques.