Summer is coming, are you ready to show off your shape? I have been seeing lots of gym (fitness) advertisements these days, some of them are really funny and brilliant… Either show you the positive effect after working out or extreme the negative effect if you are not doing it… I presented 14 my favorite ones in this poster. Hope you enjoy.

Powerhouse Gym Building Advertisement [link]

Creative advertisement campaign by Powerhouse Gym gives the impression that a body builder is lifting heavy weights from the construction site.

Powerhouse Gym Building Advertisement

Gold’s Gym Costa Rica

“It’s about time.”

Gold’s Gym Costa Rica
Yoga Poster Advertisement [link]

Interactive poster designed to promote a yoga center in China.

Yoga Poster Advertisement
Leg Press by Powerhouse Gym [link]

The above scene shows the impression that the bodybuilder is doing the ‘Leg Press’ with a heavy back door of a trash truck.

Leg Press by Powerhouse Gym
Fitness company subway [link]

Brilliant subway marketing for the Fitness Company in Germany.

Fitness company subway
Y-Plus Yoga Center “Straws – Backflip” [link]

For Y-Plus Yoga Center in Shanghai, the advertising team used a flex straw to highlight the flexibility you gain from yoga.

Y-Plus Yoga Center
Gold’s Gym: Elevator [link]

Stickers showing two muscular arms were pasted outside the lift doors. Another sticker showing the torso of the body builder with arms stretched was pasted on the inside of the lift wall. When the lift door opened, the arms parted and looked as if the man is forcing the door open.

Gold's Gym: Elevator
Zohra Mouhetta: Lose Your Belly [link]

The brief was to design a business card for fitness trainer Zohra Mouhetta. To stand out from all the leave-behinds people receive every day, they designed a unique, foldable business card that invites the recipient to interact with it. Its design not only complemented her profession, but also demonstrated the effectiveness of her personal training programs by inviting the recipient to tear off excess flab

Zohra Mouhetta: Lose Your Belly
Speed-Fit: Man

Unhappy with the shape you’re in? Speed-fit. Work out the easy way.

Speed-Fit: Man
Midcity Gym: Escorts [link]

This is one of those most ‘surprising’ campaign for me… but I have to say it is a kind of brilliant…

Those pornographic pictures are escort ads. Stop paying for sex means, stop paying the prostitutes for sex. Go to the gym, get muscular and you will get a girlfriend easily with your new body.

Midcity Gym: Escorts
Gold’s Gym: Facebook [link]

What you leave out of Facebook, put it into Gold’s Gym.

Gold's Gym: Facebook
Get up and run. VIP gym [link]

This poster was glued to chairs in restaurants and cafes close to the the VIP gym.

Get up and run. VIP gym
Sport Batel Gym: Elevator [link]

Targeting businessmen and women, the agency placed stickers in elevators of commercial buildings. The sticker made the floor panel work like a weight scale, with the floor number, now converted into kilograms, going down and up. Besides the weight unit(kg), the sticker had a message about the benefits of working out. Very nice and cheap to do.

Sport Batel Gym: Elevator
Oxygo Gym: Long time, no see? [link]

Simple & Nice!

Oxygo Gym: Long time, no see?
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